• 15
    Posted in:
    What You Should Display on Trade Show Banners

    Trade show banners may be the first way a person interacts with your company. This is more likely to be true if you run a small or medium-sized business that is not recognized nationally or internationally. For this reason, creating a trade show banner design that connects with your potential customer is extremely important.

    Trade show banners in Oak Park MI

    3 Important Items to Include on Trade Show Banners

    Include these three things on your trade show banners, and you’ll be sure to attract new customers and clients:

    1. Company Name and Logo

    Your company’s name and logo are the first thing to remember. Your logo is what sticks in a potential customer’s head, and they must know the name of your company in order to connect with your brand. Ensure that your trade show banners – whether table top banners or roller banners – prominently feature your company’s logo and name.

    2. Your Product or Service

    If you sell a product, consider using photographs of your product on your banner. This instantly shows customers what to expect. If your products are complex in nature, however, it could be wise to explain how your product works in one short sentence.

    Your trade show banners should proudly display the products or services your company offers. This means that people know what you do and sell even if they don’t have a chance to talk to you.

    3. Current Contact Details

    Don’t ever let a customer slip through your fingers. If an interested party doesn’t have the chance to speak to you or a member of your team at a trade show, whether it’s because you’re busy with other customers, or they just don’t have the time, then they can take your contact details. Add your phone number or web address to your signs, and people can easily reach you.

    Trade show banners in Oak Park MI

    Custom Prints and Design Help

    Salient Sign Studio offer a range of trade show banners, including retractable banners, tents, and tabletop displays. As well as printing custom designs, we also offer a banner design service for companies across Detroit, Royal Oak, Ferndale, and surrounding areas. For more information, be sure to get in touch.