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Visual graphics and retail signs can act as a salesperson to explain the hidden advantages of your products, pinpoint great buys, and identify advertised items. Each graphic or sign serves as the point of contact between the consumer and your marketing message. With consistent messaging, you can boost your brand awareness and help your business sell more items. Fortunately, Salient Sign Studio is here to help you out with branded visual graphics in Metro Detroit MI. Here are some tips for using impactful signs and graphics to entice customers to make purchases.
Regularly Upgrade Your Displays
By regularly updating your retail displays, you will communicate the right info in the right spots. Identify products that you want to sell quickly with branded signs. After all, trying to sell items without a good marker is like trying to make a big announcement with a whisper instead of a shout. Colorful point-of-sale (POS) displays are perfect for launching a new service or product. And, extend your message and displays throughout your venue with custom wall murals.
Get Shoppers to Enter Your Store
It’s one thing to direct your promotions and sales at existing customers, but you need to take a step further and extend your advertising message to visual graphics and signs that target prospective new clients. Consumers, who may be unaware of what it is you offer, are drawn into your venue when you hang a nice large banner out front. Get your organization noticed and increase foot traffic by holding an in-store event, promotional contest, or an open house.
Let Your Biggest Fans Participate
Advertise sales via your website, SMS text messaging, in-store coupons, social media, and other places to let your clients know about your new products. POS displays are ideal for encouraging enrollment in loyalty and customer appreciation programs.
Keep Brand Consistency throughout Your Shop
Welcome guests in with vibrant window graphics that showcase your brand when prospects enter your facility. Make sure you use informative retractable banner stands to let consumers know about your goods and services. Since your clients will be deluged with so many alternatives, selling products is becoming more of a challenge. Offer consistent branding in your retail space that focuses on important merchandise to overcome the challenge of standing out from the competition.
Create a Digital Experience
More and more brick-and-mortar stores are trying to create a seamless experience between their online presence and physical location. This is possible with digital signage. Many retailers and restaurants recognize that using digital menu boards, digital displays, and digital kiosks can make a lasting impression on clients.
In-store digital signage can catch the eyes of your intended audience, clearly present your message, and visually display a menu item ready to be devoured or a product’s advantages and features. We use energy-efficient LEDs in digital displays to save you on utility bills and maintenance costs.
If you need help with signs and graphics in Metro Detroit MI, contact the friendly experts at Salient Sign Studio today for a free consultation and quote.
