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Operating a small business is a challenging, but rewarding venture. In a small business, hard work pays off. You need to strive to grow your business and be successful in a competitive market. Your marketing and advertising build your business in your market. You might not want a full billboard…
What’s the purpose of exterior signs? If you answered, “to attract customers,†you’re right. Positioned in high-traffic areas, exterior signs serve to grab a person’s attention and provoke them to contact, visit or purchase from your business. Tips for Designing Beautiful Exterior Signs For your exterior signs to be…
If you’ve ever been to a trade show, you know there are two distinct types of trade show displays: drab and exciting. If you’re headed to an upcoming event, and you don’t want to be boring, you’ve got to learn what it takes to make your booth as welcoming…
Window graphics are a powerful form of advertising for your business. For them to be as effective as possible, though, you’ve got to master the art of creating them. Window Graphic Types and Measurement There are several types of window graphics that get the most design usage. Some examples…
In a study, Best Buy found around 17% of its customers had stopped in because they were driving and saw their sign. Prior to seeing the sign, the customers didn’t intend to stop and make a purchase. This shows how important effective Exterior Signs are for a retail business, yet…
When a Channel Letter is lit from behind, there are a few ways in which it is referred: backlit, halo lit, reverse channel letters, and other terms are common. When a halo effect is used in the illumination of a channel letter, it is most often achieved by producing the…