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Operating a small business is a challenging, but rewarding venture. In a small business, hard work pays off. You need to strive to grow your business and be successful in a competitive market. Your marketing and advertising build your business in your market. You might not want a full billboard…
What’s the purpose of exterior signs? If you answered, “to attract customers,†you’re right. Positioned in high-traffic areas, exterior signs serve to grab a person’s attention and provoke them to contact, visit or purchase from your business. Tips for Designing Beautiful Exterior Signs For your exterior signs to be…
If you’ve ever been to a trade show, you know there are two distinct types of trade show displays: drab and exciting. If you’re headed to an upcoming event, and you don’t want to be boring, you’ve got to learn what it takes to make your booth as welcoming…
Window graphics are a powerful form of advertising for your business. For them to be as effective as possible, though, you’ve got to master the art of creating them. Window Graphic Types and Measurement There are several types of window graphics that get the most design usage. Some examples…
In a study, Best Buy found around 17% of its customers had stopped in because they were driving and saw their sign. Prior to seeing the sign, the customers didn’t intend to stop and make a purchase. This shows how important effective Exterior Signs are for a retail business, yet…
When a Channel Letter is lit from behind, there are a few ways in which it is referred: backlit, halo lit, reverse channel letters, and other terms are common. When a halo effect is used in the illumination of a channel letter, it is most often achieved by producing the…
If you want to drive sales, you need to boost your organization’s visibility. When more people are exposed to your brand, they are more likely to become customers. The best way to get your name out there is with vehicle wraps. You will reach thousands of prospective clients each day…
After searching Metro Detroit for months, you have finally found the ideal location for your office. You have the keys to your new venue in hand after negotiating a lease you are happy with and signing the appropriate papers. Now, what do you do? We recommend showcasing your branding in…
These days, vinyl is one of the most requested materials in the sign industry. It is so popular because of its versatility, affordability, and durability. Additionally, thanks to our state of the art large format digital printer, any colors you want can be rendered on vinyl. Precise colors are a…
You can make your venue easy to identify using a broad range of signs. One of the most effective exterior markers you can choose is a monument sign. Fortunately, Salient Sign Studio is among the top sign companies for these signs in the Detroit metro area. Below, we will take…